X (formerly known as Twitter) remains one of the most widely used social media platforms globally, with 586 million active monthly users as of 2025. Although it saw a small decline from 2024, its user base continues to grow over time. Most users are young adults between 18 and 34 years old, with men making up a larger share than women. The platform is especially popular in countries like the United States, Japan, and India, and is mostly accessed through mobile devices.
While user activity, such as tweeting and engagement rates, is relatively low compared to platforms like TikTok and Instagram, X continues to serve as a key space for news, entertainment, and brand interaction. In this article, we are going to take an in-depth look at X’s user base, demographics, usage patterns, engagement trends, and more.
X Active Monthly Users 2025
As of 2025, X (formerly Twitter) has 586 million active monthly users, showing a slight decline from 611 million in 2024. However, it still marks an overall growth compared to 556 million users in 2023. Despite the year-over-year decline, X continues to maintain a large global user base, highlighting its ongoing relevance in the social media landscape.
| Year | X Active Monthly Users |
| 2025 | 586 million |
| 2024 | 611 million |
| 2023 | 556 million |
X Users by Age Group
Most users on X (formerly Twitter) are young adults. The largest group is aged 25 to 34, making up 37.5% of users. This is followed by users aged 18 to 24, who make up 32.1%. People aged 35 to 49 account for 21.1% of users, while those over 50 make up 7.3%. Teenagers aged 13 to 17 are the smallest group, representing just 2% of the platform’s users. This shows that X is mainly popular among people in their 20s and 30s.
| Age Group | Percentage of X Users |
| 13 to 17 | 2% |
| 18 to 24 | 32.1% |
| 25 to 34 | 37.5% |
| 35 to 49 | 21.1% |
| 50+ | 7.3% |
X Users by Gender
On X (formerly Twitter), the majority of users are male, making up 63.7% of the platform’s user base. Female users account for 36.3%. These statistics showcase that men are nearly twice as likely as women to use X, showing a clear gender gap in the platform’s user demographics.
| Gender | Percentage of X Users |
| Male | 63.7% |
| Female | 36.3% |
X Users by Age Group and Gender
The age and gender breakdown of X (formerly Twitter) users shows that men outnumber women in every age group. Among users aged 25 to 34 the largest group overall 24.5% are male and 13% are female. In the 18 to 24 age group, 18.9% are male while 13.2% are female. For users aged 35 to 49, 14.2% are male compared to 6.9% female. In the 50+ group, 4.8% are male and 2.5% female. Even among teenagers aged 13 to 17, both genders make up just 1% each. This data highlights that X is most popular among young adult males, particularly those between 25 and 34.
| Age Group | Male Users | Female Users |
| 13 to 17 | 1% | 1% |
| 18 to 24 | 18.9% | 13.2% |
| 25 to 34 | 24.5% | 13% |
| 35 to 49 | 14.2% | 6.9% |
| 50+ | 4.8% | 2.5% |
X Users by Region
As of the latest data, the majority of X (formerly Twitter) users are concentrated in the United States, accounting for 20.5% of the platform’s global user base, with 59.4% accessing it via mobile devices. Japan follows with 11.21% of users, showing a slightly more balanced split between desktop (43.54%) and mobile (56.56%) access. India ranks third, contributing 5.21% of users, with a strong preference for mobile usage at 73.05%. South Korea, at 5.01%, also leans heavily toward mobile access (83.08%), indicating widespread mobile-first behavior. In contrast, Brazil, which makes up 4.95% of users, stands out with a majority of desktop users (56.25%), showcasing a unique usage pattern compared to other top regions.
| Rank | Country | Proportion of X Users | Desktop Users | Mobile Users |
| 1 | United States | 20.5% | 40.6% | 59.4% |
| 2 | Japan | 11.21% | 43.54% | 56.56% |
| 3 | India | 5.21% | 26.95% | 73.05% |
| 4 | South Korea | 5.01% | 16.92% | 83.08% |
| 5 | Brazil | 4.95% | 56.25% | 43.75% |
Top 20 countries with Highest X Users
X (formerly Twitter) has its largest user base in the United States, with nearly 104 million users. Japan follows with over 70 million users, showing strong popularity in Asia. Other countries with large user numbers include Indonesia (25.16 million), India (24.09 million), and the United Kingdom (22.87 million). Germany, Turkey, Mexico, Brazil, and Saudi Arabia also have significant user bases, each with around 15 to 21 million users. In addition, countries like France, Thailand, Singapore, and Canada each contribute over 10 million users. This data shows that X has a widespread global presence, with particularly high engagement in North America, Asia, and parts of Europe.
| Country | X Users |
| United States | 103.96 million |
| Japan | 70.92 million |
| Indonesia | 25.16 million |
| India | 24.09 million |
| United Kingdom | 22.87 million |
| Germany | 21.63 million |
| Turkey | 19.73 million |
| Mexico | 16.86 million |
| Brazil | 15.96 million |
| Saudi Arabia | 15.67 million |
| France | 15.52 million |
| Thailand | 13.4 million |
| Singapore | 13.23 million |
| Canada | 10.66 million |
| Spain | 10.4 million |
| South Korea | 10.4 million |
| Hong Kong | 9.44 million |
| Philippines | 9.29 million |
| Netherlands | 9.19 million |
| Nigeria | 7.57 million |
X Usage Pattern: Time Spent, Post Frequency, and Engagement Trends
On average X Users Spends 34 minutes Per Day on the Platform
According to data from Semrush, the average duration of a single visit to X (formerly Twitter) is approximately 14 minutes and 39 seconds. On a daily basis, users spend an average total of 34 minutes and 6 seconds on the platform, indicating that users typically log in more than twice per day. The consistent engagement reflects its popularity for real-time news, updates, and social interaction.
X Users spends about 11 minutes and 34 minutes on the platform
The average daily time spent on X ranges from 11 minutes (lower-bound users) to 34 minutes (active users), with a platform-wide mean of approximately 22.5 minutes per user per day.
The average engagement rate per post on X is just 0.015%
The median engagement rate per post on X stands at just 0.015%, reflecting a decline from previous years. This is significantly lower compared to Instagram’s average of 0.60% and TikTok’s 5.00%, indicating weaker user interaction on the platform.
Users tweets about 2.16 times per week on X (formerly Twitter)
On average, the median X user tweets around 2.16 times per week, highlighting limited posting frequency compared to more content-heavy platforms like Instagram Stories or TikTok videos.
Text-based posts remain the highest-performing content format on X
While text-only posts continue to perform reasonably well on X, posts containing images or short videos typically generate higher engagement rates. Additionally, threads increase user retention, and the strategic use of hashtags significantly improves content discoverability.
Top Reasons For Using X
According to recent survey data, the top reasons people use X (formerly Twitter) are to stay updated with news and for entertainment, with both categories cited by 48% of respondents. Additionally, 34% use the platform to keep in touch with friends and family, while 33% follow brands and companies for updates. A smaller share, 14%, use X to strengthen their professional network, and 12% engage with the platform for other miscellaneous purposes. This highlights X’s role as both an information hub and a space for personal and professional engagement.
| Top Reasons | Share of respondents |
| News | 48% |
| Entertainment | 48% |
| Keeping contact with friends and families | 34% |
| Following brands and companies | 33% |
| Strengthen professional network | 14% |
| Other purposes | 12% |
How Consuming News on X Impacts Users’ Awareness, Engagement, and Stress Levels
According to Pew Research, 57% of users who get news on X (formerly Twitter) say the platform has improved their understanding of current events, compared to just 23% of those who don’t use X for news. Additionally, 39% of news consumers on X feel more informed about celebrities and public figures, versus 22% of non-news users. The platform also appears to influence political engagement, with 37% of news consumers reporting increased political involvement, compared to only 15% among others. However, this engagement comes with a downside: 31% of news-consuming users report higher stress levels, more than double the 14% reported by those who don’t use X for news.
| Impact | Get News on X | Don’t Get News on X |
| Increased understanding of current events and happenings | 57% | 23% |
| Increased how much they know about the lives of celebrities and public figures | 39% | 22% |
| Increased how politically engaged they feel | 37% | 15% |
| Increased their stress level | 31% | 14% |
Most Followed Accounts on X (formerly Twitter) 2025
As of 2025, Elon Musk is the most followed person on X (formerly Twitter) with 221 million followers. He is followed by former U.S. President Barack Obama with 130 million, and football star Cristiano Ronaldo with 115 million. Popular singers like Justin Bieber (108 million), Rihanna (107 million), Katy Perry (104 million), and Taylor Swift (93.7 million) also have huge followings. Indian Prime Minister Narendra Modi and former U.S. President Donald Trump both have over 100 million followers as well. NASA, the space agency, is the only organization in the top 10, with 86.8 million followers. This list shows how X connects people across politics, entertainment, sports, and science.
| Rank | Accounts | Followers |
| 1 | Elon Musk | 221 million |
| 2 | Barack Obama | 130 million |
| 3 | Cristiano | 115 million |
| 4 | Justin Bieber | 108 million |
| 5 | Rihanna | 107 million |
| 6 | Narendra Modi | 108 million |
| 7 | Donal Trump | 105 million |
| 8 | Katy Perry | 104 million |
| 9 | Taylor Swift | 93.7 million |
| 10 | NASA | 86.8 million |
X (formerly Twitter) Ad Revenue (2017-2027)
X (formerly Twitter) saw steady growth in ad revenue from 2017 to 2021, increasing from $2.11 billion in 2017 to a peak of $4.73 billion in 2022. The largest jump came in 2021, with a 40.5% rise from the previous year. However, starting in 2023, the platform experienced a sharp decline in ad revenue, dropping by 30% that year alone. This downward trend has continued, with smaller year-over-year declines projected through 2027. By 2027, X’s ad revenue is expected to fall to $2.70 billion nearly the same as in 2018 indicating a significant loss of advertiser confidence and a long-term slump in ad earnings.
| Year | X Ad Revenue | Annual Change |
| 2017 | $2.11 billion | N/A |
| 2018 | $2.62 billion | +24.2% |
| 2019 | $2.99 billion | +14.1% |
| 2020 | $3.21 billion | +7.4% |
| 2021 | $4.51 billion | +40.5% |
| 2022 | $4.73 billion | +4.9% |
| 2023 | $3.31 billion | -30.0% |
| 2024 | $3.14 billion | -5.1% |
| 2025 | $2.99 billion | -4.8% |
| 2026 | $2.84 billion | -5.0% |
| 2027 | $2.70 billion | -4.9% |
Twitter (X) for Business: Brand and Customer Interaction
X (formerly Twitter) is a key platform for brand engagement, with 75% of users interacting with brands and 35% doing so daily more than Facebook or Instagram. Users turn to X for entertainment, information, and product research, while 53% use it for customer service. It also offers a global ad reach of over 560 million, though most businesses spend modestly, with ad engagement costs ranging from $0.26 to $1.50.
Brand Engagement Metrics
- 75% of X users have interacted with brands on the platform at least once.
- 35% of users engage with brand content daily, reflecting a consistent opportunity for visibility and interaction.
- In terms of platform comparison, X leads brand engagement over key competitors:
| X | 75% |
| 59% | |
| 34% |
Reasons for Brand Engagement
- The top motivations for user-brand interaction on X are entertainment and educational content.
- Other engagement drivers include contests/giveaways, and informative threads, which tend to see higher interaction rates.
- Additionally, 37.8% of users use X to research brands and products, highlighting its role in the customer decision-making journey.
Customer Service on X
- 53% of users have reached out to brands via X for customer support.
- 64% of customers prefer messaging a brand on X rather than calling, emphasizing the shift toward digital-first support.
- Response expectations are high as 50% of users expect replies within 3 hours and 25% expect a reply within just 1 hour.
- Notably, 78% of users who receive positive social service experiences are likely to recommend the brand, showcasing the platform’s potential for brand loyalty and advocacy.
X (formerly Twitter) Ad Reach and Advertising Spend
- X offers an estimated potential ad reach of 563–586 million users worldwide.
- The platform generated $3.14 billion in ad revenue in 2024, but revenue is projected to drop to $2.99 billion in 2025, indicating a cautious approach by advertisers.
- 53% of businesses spend between $101–$500 per month on X ads, suggesting limited budgets and experimental ad strategies.
- The average cost per engagement (click, like, or reply) ranges between $0.26 and $1.50, depending on targeting and ad format.
Wrapping Up
Despite challenges such as declining ad revenue and lower engagement rates, X still holds strong as a global platform for real-time information and conversation. Its core users are young, mobile-first, and primarily male, using the platform to stay informed, entertained, and connected. While posting frequency is low and engagement per post is limited, features like text-based content, threads, and hashtags help boost visibility. X also remains important for businesses, especially in customer service and brand engagement. Moving forward, its success may depend on how well it adapts to changing user habits, rising competition, and advertiser expectations.
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