In May 2025, YouTube remained the epicenter of global digital engagement, with billions of users turning to the platform for entertainment, education, news, and inspiration. ASMR remains the top search with an impressive 53 million monthly searches. These searches showcase what the world is watching, listening to, and talking about.
From viral trends and breakout creators to evergreen categories like music, gaming, and ASMR, these search terms reveal not just user preferences but also cultural moments and shifting online behaviors.In this article we are going to take a look at the top 100 searches on YouTube globally as of July 2025 and learn about what users are most curious about, the creators and trends driving engagement, and most popular content categories.
Top 100 Searches On YouTube Worldwide 2025
As of the latest global data, ASMR leads the list of the top 100 most searched terms on YouTube worldwide, with a staggering 53 million monthly searches, reflecting the genre’s immense popularity for relaxation and sensory content. Kendrick Lamar follows with 26 million searches, driven by his strong fanbase and recent music releases. Universal entertainment interests dominate the list with terms like Karaoke and Trump each drawing 22 million searches, alongside general queries such as Song and APT, both at 21 million. Popular creators like MrBeast (21 million) and musical keywords like Music (20 million), Bruno Mars (19 million), and Bad Bunny (18 million) also feature prominently, showcasing YouTube’s blend of music, personalities, and trending topics as the platform’s most sought-after content.
| Ranking | Keyword | Search Volume |
| 1 | ASMR | 53 million |
| 2 | Kendrik Lamar | 26 million |
| 3 | Karaoke | 22 million |
| 4 | Trump | 22 million |
| 5 | Song | 21 million |
| 6 | APT | 21 million |
| 7 | MrBeast | 21 million |
| 8 | Music | 20 million |
| 9 | Bruno Mars | 19 million |
| 10 | Bad Bunny | 18 million |
| 11 | Not like us | 17 million |
| 12 | Poppy Playtime | 17 million |
| 13 | Die with a smile | 17 million |
| 14 | Samay Raina | 16 million |
| 15 | Songs | 15 million |
| 16 | Batang Quiapo | 15 million |
| 17 | Minecraft | 14 million |
| 18 | Kingdom Come Deliverance | 14 million |
| 19 | India | 14 million |
| 20 | phonk | 14 million |
| 21 | lofi | 13 million |
| 22 | Real Madrid | 13 million |
| 23 | musica | 12 million |
| 24 | DeepSeek | 12 million |
| 25 | The Weekend | 12 million |
| 26 | NBA | 12 million |
| 27 | Eminem | 12 million |
| 28 | Coryxkenshin | 12 million |
| 29 | WWE | 11 million |
| 30 | Aaj Tak | 11 million |
| 31 | iShowspeed | 11 million |
| 32 | podcast | 11 million |
| 33 | Linkin Park | 11 million |
| 34 | Cocomelon | 10 million |
| 35 | TMKOC | 10 million |
| 36 | Billie Eilish | 10 million |
| 37 | Lady Gaga | 10 million |
| 38 | Asmongold | 10 million |
| 39 | Drake | 10 million |
| 40 | Sigma boy | 10 million |
| 41 | Marvel Rivals | 9.8 million |
| 42 | Garam dan madu | 9.7 million |
| 43 | Super Bowl | 9.3 million |
| 44 | Ducky Bhai | 9.2 million |
| 45 | GTA | 9.2 million |
| 46 | Windah Basudara | 9.1 million |
| 47 | peliculas completas en español | 9 million |
| 48 | Marilag | 9 million |
| 49 | Sidemen | 8.9 million |
| 50 | YouTube | 8.6 million |
| 51 | Speed | 8.5 million |
| 52 | Valorant | 8.5 million |
| 53 | Markiplier | 8.2 million |
| 54 | movie | 8.1 million |
| 55 | TN | 8.1 million |
| 56 | YB | 8 million |
| 57 | Fortnite | 8 million |
| 59 | Blue Yung Kai | 7.9 million |
| 60 | Blue | 7.7 million |
| 61 | Caze TV | 7.6 million |
| 62 | Grammys | 7.6 million |
| 63 | Michael Jackson | 7.5 million |
| 64 | Squid Game | 7.4 million |
| 65 | Fantastic Four | 7.4 million |
| 66 | dj | 7.3 million |
| 67 | salsa | 7.3 million |
| 68 | Ranveer Allahbadia | 7.3 million |
| 69 | c | 7.3 million |
| 70 | Avowed | 7.2 million |
| 71 | movies | 7.2 million |
| 72 | UFC | 7.2 million |
| 73 | news | 7.1 million |
| 74 | Roblox | 7.1 million |
| 75 | Stand up comedy | 7.0 million |
| 76 | Hanuman Chalisa | 7.0 million |
| 77 | Dhruv Rathee | 6.8 million |
| 78 | Central Cee | 6.8 million |
| 80 | Solo Leveling | 6.8 million |
| 81 | Sanam Teri Kasam | 6.7 million |
| 82 | Taylor Swift | 6.7 million |
| 83 | Alanzoka | 6.5 million |
| 84 | Kanye West | 6.5 million |
| 85 | mukbang | 6.4 million |
| 86 | Fede Vigevani | 6.4 million |
| 87 | Doechii | 6.4 million |
| 88 | abracadabra | 6.3 million |
| 89 | Meem se mohabbat | 6.3 million |
| 90 | Super Bowl | 6.2 million |
| 91 | Sabrina Carpenter | 6.2 million |
| 92 | Baby Shark | 6.2 million |
| 93 | Techno Gamerz | 6.1 million |
| 94 | Bhojpuri song | 6.1 million |
| 95 | Jurassic World Rebirth | 6.1 million |
| 96 | Elon Musk | 6.1 million |
| 97 | Justin Bieber | 6.1 million |
| 98 | trailer | 6.0 million |
| 99 | Luther | 6.0 million |
| 100 | Shakira | 6.0 million |
| 80 | Coldplay | 5.9 million |
Top 50 Most Subscribed YouTube Channels
As of the most recent rankings, MrBeast holds the top spot among YouTube creators with an impressive 395 million subscribers and over 82.6 billion views, thanks to his viral challenge videos and generous giveaways. Trailing in second place is T‑Series, India’s powerhouse music label and film studio, which commands 294 million subscribers and an astonishing 296.7 billion total views, fueled by its vast library of Bollywood songs and trailers. In third position is Cocomelon Nursery Rhymes, with 193 million subscribers and 202 billion views, demonstrating the enduring global appetite for children’s educational and musical content. The following table showcases top 50 most subscribed YouTube Channels in 2025:
| Rank | Channel | Subscribers | Views |
| 1 | MrBeast | 395 million | 82.63 billion |
| 2 | T-Series | 294 million | 296.74 billion |
| 3 | Cocomelon – Nursery Rhymes | 193 million | 201.98 billion |
| 4 | SET India | 183 million | 177.32 billion |
| 5 | Vlad and Niki | 140 million | 107.07 billion |
| 6 | Kids Diana Show | 134 million | 115.01 billion |
| 7 | Like Nastya | 127 million | 112.47 billion |
| 8 | Stokes Twins | 125 million | 22.33 billion |
| 9 | Zee Music Company | 117 million | 77.51 billion |
| 10 | PewDiePie | 110 million | 29.54 billion |
| 11 | WWE | 109 million | 94.55 billion |
| 12 | 김프로 KIMPRO | 105 million | 75.62 billion |
| 13 | Goldmines | 104 million | 30.1 billion |
| 14 | Sony SAB | 101 million | 129.21 billion |
| 15 | Blackpink | 96.6 million | 38.38 billion |
| 16 | ChuChu TV Nursery Rhymes & Kids Songs | 96.2 million | 54.93 billion |
| 17 | Alan’s Universe | 91.8 million | 51.4 billion |
| 18 | ZEE TV | 90 million | 103.31 billion |
| 19 | Baby Shark – Pinkfong Kids’ songs & Stories | 81.6 million | 49.74 billion |
| 20 | 5-minute crafts | 81 million | 28.13 billion |
| 21 | BANGTAN TV | 80.3 million | 25.02 billion |
| 22 | Colors TV | 80.3 million | 79.95 billion |
| 23 | A4 | 79.1 million | 32.97 billion |
| 24 | ZAMZAM ELECTRONICS TRADING | 77.4 million | 37.9 billion |
| 25 | HYBE LABELS | 77.1 million | 39.28 billion |
| 26 | T-Series Bhakti Sagar | 76.1 million | 39.89 billion |
| 27 | Justin Bieber | 75.3 million | 34.52 billion |
| 28 | Tips Official | 75.3 million | 46.97 billion |
| 29 | UR · Cristiano | 75 million | 841.33 million |
| 30 | Toys and Colors | 75 million | 94.19 billion |
| 31 | Aaj Tak | 72.4 million | 39.39 billion |
| 32 | KL BRO Biju Rithvik | 72.2 million | 67.9 billion |
| 33 | Shemaroo Filmi Gaane | 72 million | 32.34 billion |
| 34 | Infobells – Hindi | 69.6 million | 42.45 billion |
| 35 | El Reino Infantil | 68.9 million | 67.03 billion |
| 36 | Mark Rober | 68 million | 11.96 billion |
| 37 | HAR PAL GEO | 67.9 million | 71.24 billion |
| 38 | Canal KondZilla | 67.7 million | 39.36 billion |
| 39 | Fede Vigevani | 67.1 million | 20.62 billion |
| 40 | Wave Music | 65.5 million | 45.37 billion |
| 41 | Sony Music India | 65.5 million | 35.34 billion |
| 42 | YRF | 65.4 million | 47.85 billion |
| 43 | EminemMusic | 64.8 million | 33.92 billion |
| 44 | Movieclips | 64.1 million | 65.8 billion |
| 45 | Topper Guild | 64 million | 23.26 billion |
| 46 | Alejo Igoa | 64 million | 23.09 billion |
| 47 | ARY Digital HD | 63 million | 64.42 billion |
| 48 | YOLO AVENTURAS | 62 million | 22.79 billion |
| 49 | Dude Perfect | 61.1 million | 18.88 billion |
| 50 | Taylor Swift | 61 million | 39.26 billion |
Top YouTube Search Trends By Category
YouTube’s search trends in May 2025 reveal what truly captivates global audiences across different content categories. From music and gaming to real-world events, users are turning to the platform not only for entertainment but also for information, creativity, and cultural engagement. Each category reflects shifting interests, viral moments, and the evolving ways people consume digital content. Here’s a breakdown of the top search trends by category.
1. Music
Music remains at the heart of YouTube’s global search behavior, with keywords like “song” (21M searches), “music” (20M), and “karaoke” (22M) dominating user queries. Notably, the term “Mangu” surged to 28 million searches, hinting at a viral sensation or culturally resonant track. Niche genres like “lofi” (13M) and sound-driven categories like “ASMR” (53M) further reflect the platform’s diverse music audience. YouTube Shorts amassing 70 billion daily views—have become a powerful engine for music discovery, helping regional tracks and emerging artists gain global exposure. This data underscores YouTube’s pivotal role not just in music consumption, but in shaping music culture worldwide.
| Keywords | Global Searches |
| Karaoke | 22 million |
| Song | 21 million |
| Music | 20 million |
| Mangu | 28 million |
| ASMR (often music/sound-based) | 53 million |
| Lofi | 13 million |
2. Creator-Led Content
Individual creators remain at the forefront of YouTube’s cultural impact, commanding loyal fan bases and shaping digital trends. In May 2025, personalities like MrBeast (21M searches) and iShowSpeed (11M) continued to attract huge audiences through viral challenges and livestreams. Regional creators like Samay Raina also saw significant traction with 16 million searches, reflecting the rise of localized creator influence. Interestingly, Kendrick Lamar topped the list with 26 million searches blurring the line between artist and creator.
| Creators | Global Searches |
| Kendrik Lamar | 26 million |
| MrBeast | 21 million |
| Samay Raina | 16 million |
| iShowspeed | 11 million |
3. Gaming
Gaming continues to hold a powerful presence on YouTube, with massive global interest in titles like Minecraft (14M searches), GTA (9.2M), Fortnite (8M), and Roblox (7.1M). User-generated experiences such as Blox Fruits which alone saw 11 million searches—highlight how platforms like Roblox have grown into vast creative ecosystems. Legacy franchises like Minecraft and GTA maintain momentum not just through gameplay, but through rich communities producing lore content, fan theories, and animations. Meanwhile, newer titles such as Poppy Playtime Chapter 4 and Elden Ring: Nightreign are drawing strong engagement, reinforcing the shift toward story-driven and community-powered gaming content on YouTube.
| Gaming Keywords | Global Searches |
| Minecraft | 14 million |
| GTA | 9.2 million |
| Roblox | 7.1 million |
| Fortnite | 8 million |
4. Real-World Events
YouTube continues to be a vital space for engaging with real-world events and current affairs. In May 2025, search terms like Trump (22M searches) and news (7.1M) reflected users’ strong interest in political developments and global headlines. Indian news outlet Aaj Tak saw an impressive 72.4 million searches, underscoring the platform’s role as a go-to source for regional and international news. These figures highlight how YouTube is not just an entertainment hub but also a real-time reflection of the world’s most pressing conversations.
| Keywords | Global Searches |
| Trump | 22 million |
| news | 7.1 million |
| Aaj Tak | 72.4 million |
YouTube User Demographics 2025
As of February 2025, YouTube boasts 2.74 billion monthly active users worldwide, reaffirming its position as the largest video-sharing platform globally.
- India tops the chart with 491 million users, followed by the United States (253 million), Brazil (144 million), and Indonesia (143 million).
- Globally, the gender distribution skews slightly male: 54% male vs. 46% female. In contrast, the U.S. presents a near-even split with 50.2% female and 49.8% male users.
- By age group, men aged 25–34 form the largest demographic segment, making up 12% of the global user base. Women in the same age bracket account for 9.7%.
- In the 35–44 age group, men represent 10.1%, while women contribute 8.4% of total users.
- In terms of market penetration, Saudi Arabia leads with a 95.8% YouTube penetration rate, followed by Israel (93.3%) and Singapore (91.8%) highlighting key regions where YouTube usage is nearly universal.
YouTube’s Top Channel Trends: Key Statistics & Insights
Children’s Content is the most popular category in YouTube
Among the top 50 most-subscribed YouTube channels, kids’ content maintains a powerful foothold. Channels such as Cocomelon, Kids Diana Show, Vlad and Niki, Like Nastya, ChuChu TV, and Pinkfong collectively amass over 771 million subscribers, accounting for more than 15% of total subscribers across the top 50. This dominance underscores the evergreen demand for family-friendly and child-focused programming on digital platforms.
40% of the top 50 channels are individual creators or personality-driven channels
A closer look at the channel ownership reveals that about 40% of top-performing channels are run by independent creators or personality-driven figures like MrBeast, PewDiePie, and Mark Rober. The remaining 60% are owned by corporations or brands, such as Sony, Zee, and T-Series. This balance indicates that both creator-driven and institutional content strategies are viable paths to success, though they typically differ in scale and content cadence.
T-Series Outpaces MrBeast by Billions
T-Series and MrBeast offer a compelling contrast in platform influence. While MrBeast leads in Western pop culture and commands a massive 395 million subscribers, India-based music label T-Series trails with 294 million. However, T-Series has achieved a staggering 297 billion total views, nearly 4x more than MrBeast 83 billion, indicating that volume-driven, repeatable content from media brands can outperform even the most beloved individual creators in overall watch time.
Hindi ranks as the second most popular language worldwide among top channels
Though English still dominates YouTube’s global scene, Hindi ranks as the second most prevalent language among the top 50 channels. At least 9 of these top channels primarily produce content in Hindi, reflecting India’s rapid growth as a digital superpower and the global influence of regional languages.
Quality vs. Quantity: Two Winning Models
Content output among top channels varies drastically. For instance, Mark Rober, known for high-effort educational entertainment, has published only around 210 videos, yet boasts 68 million subscribers and an impressive 323,000 subscribers per video. On the other hand, channels like SET India and Zee TV have uploaded over 150,000 videos each, relying on continuous high-volume production. This shows that both slow-crafted content and bulk production can generate massive audiences depending on the niche and strategy.
Edutainment Gaining Traction
Educational entertainment, or “edutainment,” has carved out a strong presence. Channels like 5-Minute Crafts and Mark Rober prove that audiences value both learning and engagement. Mark Rober, in particular, combines science with storytelling to create viral content, achieving standout performance with a lean library of videos.
Wrapping Up
The top YouTube searches in May 2025 offer more than just a list of popular terms; they reflect a dynamic and ever-evolving digital culture. With ASMR leading the chart at 53 million monthly searches, it’s clear that viewers are seeking not only entertainment but also sensory and emotional experiences. Whether it’s viral keywords like “Die with a smile”, beloved personalities such as MrBeast and Samay Raina, or gaming giants like Minecraft and GTA, the diversity in search trends showcases YouTube’s role in amplifying voices and trends across borders. Meanwhile, the growth of regional content, including Hindi-language channels and creators from India and beyond, signals the platform’s expanding reach into local cultures. As user behavior continues to shift, these insights help us understand the content that shapes conversations, builds communities, and defines the pulse of the online world.
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