In June 2025, the digital landscape will continue to be dominated by various powerful websites that attract billions of users each month. From search engines like Google and social media platforms like Facebook and Instagram to video-sharing sites and knowledge hubs, these online giants play a central role in how people access information, connect with others, and consume content globally. As of June 2025, Google is the most visited website with a monthly traffic of 105.4 billion followed by YouTube, Facebook, Instagram and ChatGPT.
The most visited websites not only showcase user preferences and behaviors but also highlight the evolving trends in mobile usage, content formats, and digital engagement. In this article, we are going to mention a detailed overview of the most visited websites worldwide, offering insights into their traffic volumes, user demographics, and more.
Top 100 Most Visited Websites and their Monthly Traffic (June 2025)
As of 2025, Google.com remains the most visited website in the world, drawing an impressive 105.4 billion monthly visits, far ahead of its closest competitor, YouTube.com, which sees 47.04 billion visits. Facebook.com holds the third spot with 10.47 billion, followed by Instagram.com at 5.93 billion. ChatGPT.com has rapidly climbed the ranks to the fifth position with 5.24 billion monthly visits, surpassing long-established platforms like Wikipedia.org (5.07 billion) and Reddit.com (4.51 billion). X.com (formerly Twitter) ranks eighth with 3.88 billion, while WhatsApp.com and Bing.com round out the top ten with 3.02 billion and 2.96 billion monthly visits, respectively. This ranking highlights the dominance of search engines, social media, and AI platforms in global web traffic.
| Ranking | Website | Monthly Traffic |
| 1 | google.com | 105.4 billion |
| 2 | youtube.com | 47.04 billion |
| 3 | facebook.com | 10.47 billion |
| 4 | instagram.com | 5.93 billion |
| 5 | chatgpt.com | 5.24 billion |
| 6 | wikipedia.org | 5.07 billion |
| 7 | reddit.com | 4.51 billion |
| 8 | x.com | 3.88 billion |
| 9 | whatsapp.com | 3.02 billion |
| 10 | bing.com | 2.96 billion |
| 11 | amazon.com | 2.8 billion |
| 12 | yahoo.com | 2.69 billion |
| 13 | temu.com | 2.31 billion |
| 14 | duckduckgo.com | 2.3 billion |
| 15 | yahoo.co.jp | 2.25 billion |
| 16 | tiktok.com | 2.21 billion |
| 17 | yandex.ru | 1.87 billion |
| 18 | weather.com | 1.61 billion |
| 19 | microsoftonline.com | 1.56 billion |
| 20 | msn.com | 1.47 billion |
| 21 | microsoft.com | 1.47 billion |
| 22 | live.com | 1.46 billion |
| 23 | fandom.com | 1.42 billion |
| 24 | linkedin.com | 1.41 billion |
| 25 | twitter.com | 1.35 billion |
| 26 | netflix.com | 1.29 billion |
| 27 | pinterest.com | 1.23 billion |
| 28 | twitch.tv | 1.23 billion |
| 29 | openai.com | 1.18 billion |
| 30 | naver.com | 1.11 billion |
| 31 | office.com | 915.78 million |
| 32 | canva.com | 913.38 million |
| 33 | vk.com | 879.38 million |
| 34 | paypal.com | 862.82 million |
| 35 | aliexpress.com | 837.46 million |
| 36 | discord.com | 828.38 million |
| 37 | github.com | 806.94 million |
| 38 | spotify.com | 803.12 million |
| 39 | apple.com | 714.36 million |
| 40 | imdb.com | 691.07 million |
| 41 | bilibili.com | 687.89 million |
| 42 | roblox.com | 668.93 million |
| 43 | globo.com | 615.26 million |
| 44 | amazon.co.jp | 591.83 million |
| 45 | nytimes.com | 563.91 million |
| 46 | samsung.com | 561.89 million |
| 47 | mail.ru | 559.01 million |
| 48 | ebay.com | 548.74 million |
| 49 | quora.com | 545.43 million |
| 50 | walmart.com | 526.99 million |
| 51 | bbc.co.uk | 510.1 million |
| 52 | amazon.de | 492.41 million |
| 53 | telegram.org | 491.33 million |
| 54 | dailymotion.com | 482.5 million |
| 55 | coupang.com | 478.86 million |
| 56 | bbc.com | 472.77 million |
| 57 | booking.com | 463.86 million |
| 58 | espn.com | 462.43 million |
| 59 | brave.com | 441.99 million |
| 60 | cnn.com | 434.05 million |
| 61 | indeed.com | 429.58 million |
| 62 | rakuten.co.jp | 426.46 million |
| 63 | google.com.br | 421.66 million |
| 64 | google.co.uk | 420.81 million |
| 65 | zoom.us | 386.71 million |
| 66 | adobe.com | 376.96 million |
| 67 | usps.com | 372.47 million |
| 68 | amazon.co.uk | 360.96 million |
| 69 | ozon.ru | 358.43 million |
| 70 | cricbuzz.com | 358.43 million |
| 71 | accuweather.com | 344.48 million |
| 72 | etsy.com | 342.6 million |
| 73 | uol.com.br | 342.16 million |
| 74 | dzen.ru | 331 million |
| 75 | streampowered.com | 321.49 million |
| 76 | shop.app | 317.41 million |
| 77 | marca.com | 306.54 million |
| 78 | rutube.ru | 303.23 million |
| 79 | shopify.com | 296.56 million |
| 80 | streamcommunity.com | 293.23 million |
| 81 | ecosia.org | 292.38 million |
| 82 | infobae.com | 292.14 million |
| 83 | google.de | 291.06 million |
| 84 | disneyplus.com | 285.88 million |
| 85 | theguardian.com | 283.97 million |
| 86 | primevideo.com | 280.97 million |
| 87 | gmail.com | 279.64 million |
| 88 | zillow.com | 274.11 million |
| 89 | dailymail.co.uk | 268.72 million |
| 90 | amazon.in | 266.36 million |
| 91 | linktree.ee | 259.02 million |
| 92 | people.com | 257.17 million |
| 93 | google.it | 249.54 million |
| 94 | instructure.com | 245.27 million |
| 95 | google.es | 244.68 million |
| 96 | shein.com | 244.48 million |
| 97 | messenger.com | 243.72 million |
| 98 | max.com | 233.78 million |
| 99 | wildberries.ru | 228.1 million |
| 100 | avito.ru | 226.77 million |
Top 10 countries with most traffic to Google
The United States leads global traffic to Google, with 6.4 billion unique monthly visits to google.com, far surpassing any other country. The United Kingdom follows with 58.7 million visits to google.co.uk, and India ranks third with 46.7 million on google.co.in. Other major contributors include Germany (37.8 million), South Korea (37.2 million), and Brazil (35.3 million), each using localized Google domains. Japan (34.8 million), Canada (20.5 million), Russia (20.3 million), and Mexico (19.6 million) complete the top 10 list.
| Google Domain | Country | Unique Monthly Visits |
| google.com | USA | 6.4 billion |
| google.co.uk | UK | 58.7 million |
| google.co.in | India | 46.7 million |
| google.de | Germany | 37.8 million |
| google.co.kr | Rep. of Korea | 37.2 million |
| google.com.br | Brazil | 35.3 million |
| google.co.jp | Japan | 34.8 million |
| google.ca | Canada | 20.5 million |
| google.ru | Russia | 20.3 million |
| google.com.mx | Mexico | 19.6 million |
Website Traffic Trends by Business Size
8% of businesses with fewer than 10 employees receive between 250,001 and 10 million monthly website visitors
Approximately 8% of businesses with lower than 10 employees attract 250,001 to 10 million monthly website visitors, indicating that micro-enterprises are capable of achieving substantial online traffic. This underscores the impact of effective digital strategies such as local SEO, content marketing, and targeted advertising. To build on this momentum, small businesses should also prioritize website user experience (UX), as improving site navigation, speed, and mobile responsiveness can significantly enhance visitor retention and long-term traffic growth.
High Traffic Dominance Among Large Enterprises (1000+ Employees)
Businesses with 1,000+ employees represent the largest share of websites receiving between 50,001 and 10 million monthly visitors, highlighting the strong correlation between company size and web traffic volume. Their extensive resources enable them to leverage advanced SEO, diverse content strategies, and multi-channel marketing, driving consistently high visitor numbers.
Strong Mid-Sized Performance in Web Traffic (201–500 Employees)
Approximately 31% of businesses with 201–500 employees generate 50,001 to 10 million monthly website visitors, showcasing the traffic potential of mid-sized firms. This segment can further boost performance by investing in organic SEO, content marketing, and well-targeted ad campaigns. Additionally, enhancing personalized user experiences is key to increasing visitor retention and long-term engagement.
B2B Website Traffic Trends and Strategies
In 2023, approximately 41.2% of B2B websites received 1,000 to 10,000 monthly visitors. This indicates that a significant portion of B2B traffic remains in the lower-to-mid range, emphasizing the need for targeted strategies to improve visibility and lead generation.
To increase traffic, B2B companies should prioritize high-quality, informative content, as buyers often seek in-depth information before making decisions. Additionally, leveraging LinkedIn and professional networks proves more effective than traditional trade events for reaching a relevant audience. Optimizing websites for conversion actions such as form submissions and demo requests is essential to convert traffic into tangible business opportunities.
Low Traffic a Top Concern for 21% of Small Businesses
According to Forbes, 21% of small businesses identify low website traffic as their biggest digital challenge. With limited resources, small businesses should prioritize cost-effective strategies like SEO, content marketing, and email campaigns. While paid advertising can be effective, it should only be pursued if the budget allows for sustained investment. Leveraging email as a low-cost, high-return channel can help maintain engagement and gradually grow site traffic.
39.1% of B2C Websites See 1K–10K Monthly Visitors
Approximately 39.1% of business-to-consumer (B2C) websites attract 1,000 to 10,000 monthly visitors, highlighting a common traffic range among consumer-facing businesses. To boost visibility, B2C companies should focus on SEO-optimized landing and product pages that align with search queries. Social media marketing, loyalty programs, and special offers can further increase engagement and repeat visits. Ensuring a mobile-responsive and user-friendly website is also critical to retaining and converting visitors.
Average Visit Duration & Pages per Visit for Popular Websites 2025
YouTube
YouTube maintains one of the highest engagement rates among major platforms, with users spending an average of 30 minutes per session. This reflects the platform’s strong appeal, especially through video content and personalized recommendations. A key driver of engagement is YouTube Shorts, which garners over 50 billion daily views. Additionally, 70% of YouTube’s total watch time comes from mobile devices, underscoring the importance of optimizing content for mobile viewing. While the exact number of videos or pages viewed per visit isn’t publicly disclosed, the platform’s autoplay feature and recommendation algorithm significantly increase the number of videos watched per session.
Google (Search)
On Google Search, the average session duration is about 6 minutes and 25 seconds, as per Google Analytics 4 benchmarks. This relatively short visit time reflects Google’s role as a fast and efficient tool for finding information. Most users complete their search in a single session without needing to visit multiple pages, which keeps the pages per visit metric low.
In 2025, users spend an average of 30.9 minutes per day on Facebook, with older age groups, especially those aged 55 to 64 spending up to 45 minutes daily. This high engagement stems from Facebook’s continuous content feed, community interactions, and diverse media formats. While exact pages per visit data is not publicly available, users typically navigate through multiple posts, profiles, and pages during each session.
General Pages Per Visit Benchmark
Across the web, the average pages per visit (PPV) is calculated by dividing total pageviews by the number of sessions. For most content-heavy websites, this metric ranges between 1.5 to 3 pages per visit, depending on factors like site layout, user intent, and content depth. A commonly observed benchmark is around 1.67 pages per visit, serving as a baseline for moderate engagement. This average can vary significantly across industries and platforms.
| Website | Average Visit Duration |
| YouTube | 30 minutes per visit |
| 6 minute 25 seconds | |
| 30.9 minutes per day |
Digital Traffic by Age: Who Visits the Most Popular Websites?
As of February 2024, the majority of traffic to the world’s most visited websites came from users aged 25 to 34, who made up over one-third of the global online population, making them the largest demographic of internet users. Users aged 18 to 24 accounted for 19% of total global website traffic, highlighting their significant online presence as well. Meanwhile, users aged 65 and above represented a smaller share, comprising only 4.2% of all internet users worldwide. This age distribution reflects the dominant role of younger adults in driving traffic across the most popular websites globally.
| Age Group | Share of respondents |
| 18 to 24 | 19% |
| 25 to 34 | 35.6% |
| 35 to 44 | 24% |
| 45 to 54 | 11.3% |
| 55 to 64 | 6% |
| 65+ | 4.2% |
Website Traffic by Device Type
Mobile Devices Dominate with 41% Share of Website Traffic
Mobile devices generate the largest share of website traffic at 41%, highlighting the importance of mobile optimization. To capitalize on this, businesses should focus on mobile SEO, including fast page load times, responsive design, and local search optimization to improve visibility in mobile search results and attract more users on the go.
Desktop Devices Drive 38% of Website Traffic Globally
Desktops account for 38% of total web traffic and offer opportunities for rich media experiences. Businesses can enhance engagement by incorporating high-quality visuals, interactive elements, and in-depth content sections features that are best experienced on larger screens with higher processing capabilities.
19% of Web Traffic Comes from Tablet Devices
Tablets contribute 19% of web traffic, making touch-friendly design essential. To improve usability, optimize for swipe gestures, zoom functionality, and larger touch targets. Additionally, using tablet-specific layouts, such as split-screen views, can enhance readability and user interaction, taking full advantage of the device’s screen size.
Wrapping Up
As of June 2025, the world’s most visited websites continue to shape the core of global digital activity. With Google leading at 105.4 billion monthly visits, followed by platforms like YouTube, Facebook, Instagram, and ChatGPT, these sites highlight how users increasingly rely on digital spaces for search, entertainment, communication, and knowledge. The dominance of these platforms reflects not only sheer traffic volumes but also deeper shifts in user behavior, including the rise of mobile access, short-form content, and AI-driven interaction.
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